About

WaltersGroup Creative is a full-service creative agency founded by designer Dave Walters. Known for our award-winning design, our agency offers a comprehensive suite of services, including print, web, signage, logo design, and photography. Each project reflects a deep commitment to excellence and to bring to life the client’s vision, ensuring that every deliverable exceeds expectations.

WaltersGroup Creative stands out as a leading design agency in Santa Barbara, celebrated for our comprehensive creative offerings and dedication to quality. With a legacy of award-winning work and a reputation for meticulous project management, WaltersGroup Creative continues to set the standard for creative excellence.

Our services have attracted some of the most prominent clients in the area including Mentor, Somera, Sansum Clinic, Vetronix, Marborg, Inogen, the Cancer Center, InHealth, Inamed, Sutter Health and Tenet Healthcare. We work with the best equipment, technology and talent available, and with our over 30 years of design experience – we take pride in delivering work of the highest standard.

WaltersGroup Creative prioritizes free-flowing communication with our clients on every project. Please see how our clients feel in our testimonials section.

We encourage you to look through the portfolio sections of this site to get a feel for our design style. We believe in clean, minimalistic and impactful design. We strive to capture the essense of your brand with simplicity, elegance and clear messaging.

We believe effective branding extends beyond adept design.

In marketing, lasting impact is accomplished by essential content, effective and powerful imagery and an indelible design concept.

Starting with thorough research, our design philosophy blends four key principles:

A powerful central concept
Minimalism and clarity
Compelling visuals
Consistency and balance

Our aim is to create branding that not only commands attention but generates conversation. Eliciting the right emotional response from the audience is everything... your customers may not remember the specifics of your message, but they will always remember how they felt.

WaltersGroup Creative is a full-service design agency, from start to finish. We assist our clients from initial concept, to research and production, to design and project management... all through to the final deliverable.

Services include:

Branding & rebranding

Logo design

Web – design, programming & management

Print collateral – design, print & fulfillment

Signage – design, fabrication & install

Photoshop effects & digital rendering

Email marketing

Still & drone photography

Copywriting

Powerpoint presentations

Free delivery (Santa Barbara area)

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Ready to bring your vision to life?

Please message or call us today – we’d love to chat about your next design project and help make it a reality!

Powerful Concept A great idea or concept provides a cohesive and memorable framework to effectively communicate the message and engages your audience.

Targeted Message The ad needs to speak directly to the target audience, addressing their needs and preferences. Understanding the audience is key to crafting a message that resonates.

Minimalism Ensures that the message is clear and impactful, reducing distractions and making it easier for the audience to focus on key details.

Strong Visuals High-quality images and graphics that are relevant to the product or service will make the ad stand out. Images to complement the message and create an emotional connection

Brand Consistency The ad must align with your overall brand identity, including colors, fonts, and messaging. Consistency helps in building brand recognition

Effective CTA The call-to-action should be straightforward and tell the reader exactly how to proceed, like visiting a website, calling a number, or going to a store.

Compelling Headline Attention-grabbing header to convey the main message quickly, sparking curiosity.

Design Balance Good layout and design ensure that the ad is visually appealing and easy to read. Proper use of space, alignment, and contrast will make the ad more effective.

Unique Selling Proposition (USP) Highlighting what sets the product or service apart from competitor like a special feature, a unique benefit, or a special offer

Legibility Ensure that the text is readable, fonts that are easy to read and avoid cluttering.

Balancing these important elements helps create an ad that not only captures attention but will encourage engagement.